- FAVI help page
- Campaign settings
XML feed requirements
How is the minimum CPC determined?
The valid minimum CPCs are set at the level of each category, based on their overall performance and popularity. These prices can automatically decrease or increase to adapt to current market conditions and seasonality. This is to ensure optimal traffic.
You can view the current minimum CPCs in the category overview for the country you are interested in and by going to your Partner dashboard > Costs per click > Bidding for categories.