--- title: What is a shop quality score and how to increase it? description: The shop quality score, together with the quality scores of individual products, forms a system we use to rank products in the catalog. Unlike the individual product scores, the shop score is general and affects all products in your campaign. --- [Skip to content](https://help.favionline.com/en/what-is-a-shop-quality-score-and-how-to-increase-it#main-content) - [English](https://help.favionline.com/en/what-is-a-shop-quality-score-and-how-to-increase-it) - [Čeština](https://help.favionline.com/cs/kvalitativni-skore-obchodu-a-jak-ho-zvysit) - [Hrvatski](https://help.favionline.com/hr/sto-je-ocjena-kvalitete-trgovine-i-kako-je-povecati) - [Italiano](https://help.favionline.com/it/che-cosè-il-quality-score-del-negozio-e-come-migliorarlo) - [Magyar](https://help.favionline.com/hu/what-is-a-shop-quality-score-and-how-to-increase-it) - [Polski](https://help.favionline.com/pl/czym-jest-wskaźnik-jakości-sklepu-i-jak-go-poprawić) - [Română](https://help.favionline.com/ro/what-is-a-shop-quality-score-and-how-to-increase-it-ro) - [Slovenščina](https://help.favionline.com/sl/kaj-je-ocena-kakovosti-trgovine-in-kako-jo-izboljsati) - [Ελληνικά](https://help.favionline.com/el/τι-είναι-η-βαθμολογία-ποιότητας-καταστήματος-και-πώς-μπορεί-να-αυξηθεί) - [Български](https://help.favionline.com/bg/what-is-a-shop-quality-score-and-how-to-increase-it) English Show submenu for translations [![FAVI logo white](https://help.favionline.com/hs-fs/hubfs/FAVI%20logo%20white.png?width=80&height=36&name=FAVI%20logo%20white.png)](https://help.favionline.com/en?hsLang=en) Open main navigation Close main navigation - - [English](https://help.favionline.com/en/what-is-a-shop-quality-score-and-how-to-increase-it) - [Čeština](https://help.favionline.com/cs/kvalitativni-skore-obchodu-a-jak-ho-zvysit) - [Hrvatski](https://help.favionline.com/hr/sto-je-ocjena-kvalitete-trgovine-i-kako-je-povecati) - [Italiano](https://help.favionline.com/it/che-cosè-il-quality-score-del-negozio-e-come-migliorarlo) - [Magyar](https://help.favionline.com/hu/what-is-a-shop-quality-score-and-how-to-increase-it) - [Polski](https://help.favionline.com/pl/czym-jest-wskaźnik-jakości-sklepu-i-jak-go-poprawić) - [Română](https://help.favionline.com/ro/what-is-a-shop-quality-score-and-how-to-increase-it-ro) - [Slovenščina](https://help.favionline.com/sl/kaj-je-ocena-kakovosti-trgovine-in-kako-jo-izboljsati) - [Ελληνικά](https://help.favionline.com/el/τι-είναι-η-βαθμολογία-ποιότητας-καταστήματος-και-πώς-μπορεί-να-αυξηθεί) - [Български](https://help.favionline.com/bg/what-is-a-shop-quality-score-and-how-to-increase-it) English Show submenu for translations - [Go to favionline.com](https://favionline.com/) [Go to favionline.com](https://favionline.com/) Welcome. How can we help you? - There are no suggestions because the search field is empty. 1. [FAVI help page](https://help.favionline.com/en?hsLang=en) 2. [FAQs](https://help.favionline.com/en/faqs?hsLang=en) 3. [Displaying products](https://help.favionline.com/en/faqs?hsLang=en#displaying-products) # What is a shop quality score and how to increase it? The shop quality score, together with the quality scores of individual products, forms a system we use to rank products in the catalog. Unlike the individual product scores, the shop score is general and affects all products in your campaign. You can achieve the highest score by meeting all of the following criteria: - you collect reviews using [**FAVI Extra**](https://help.favionline.com/en/favi-extra?hsLang=en) - you have the [**FAVI Pixel**](https://help.favionline.com/en/favi-pixel?hsLang=en) implemented - you have [automatic conversion optimization](https://help.favionline.com/en/set-up-automatic-conversion-optimization?hsLang=en) set up (your GA4 account is connected to FAVI) - you provide a valid [avaibility](https://help.favionline.com/en/meanings-and-requirements-for-individual-elements#product-availability) value for all products in the XML feed - you provide [description](https://help.favionline.com/en/meanings-and-requirements-for-individual-elements#product-description)for all products in the XML feed - you provide [alternative pictures](https://help.favionline.com/en/meanings-and-requirements-for-individual-elements#alternative-pictures) in the XML feed (for at least 50% of active products) - you provide more than 3 [parameters](https://help.favionline.com/en/meanings-and-requirements-for-individual-elements#parameters) in the XML feed (for at least 50% of active products) - you provide [delivery options](https://help.favionline.com/en/meanings-and-requirements-for-individual-elements#delivery-options) in the XML feed for all products, or you have this information filled in on the [Shop dashboard](https://help.favionline.com/en/shop-dashboard#shipping) - you provide a valid [GTIN (EAN)](https://help.favionline.com/en/meanings-and-requirements-for-individual-elements#GTIN) in the XML feed (for at least 85% of active products) If you do not meet any of the above points, we automatically rank your products lower in the catalog compared to your competitors. The fewer criteria you meet, the worse the ranking of your products. To check the quality of the data sent in your XML feed, use the [Product Data Quality](https://help.favionline.com/en/product-data-quality?hsLang=en) tab in the Shop dashboard. - [News](https://help.favionline.com/en/news?hsLang=en) - [Collaboration](https://help.favionline.com/en/collaboration?hsLang=en#main-content) - [How FAVI works](https://help.favionline.com/en/collaboration?hsLang=en#how-favi-works) - [Shop requirements](https://help.favionline.com/en/collaboration?hsLang=en#shop-requirements) - [Registration forms](https://help.favionline.com/en/collaboration?hsLang=en#registration-forms) - [Pricing](https://help.favionline.com/en/collaboration?hsLang=en#pricing) - [Payment and billing](https://help.favionline.com/en/collaboration?hsLang=en#payment-and-billing) - [XML feed requirements](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#main-content) - [Basic information](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#basic-information) - [Meanings and requirements for individual elements](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#meanings-and-requirements-for-individual-elements) - [Examples of XML feed](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#examples-of-xml-feed) - [The most common mistakes](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#the-most-common-mistakes) - [FAVI XML feed plugin for WordPress](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#favi-xml-feed-plugin-for-wordpress) - [Campaign settings](https://help.favionline.com/en/campaign-settings?hsLang=en#main-content) - [Account settings](https://help.favionline.com/en/campaign-settings?hsLang=en#account-settings) - [Shop dashboard](https://help.favionline.com/en/campaign-settings?hsLang=en#shop-dashboard) - [Set up automatic conversion optimization](https://help.favionline.com/en/campaign-settings?hsLang=en#set-up-automatic-conversion-optimization) - [FAVI Extra & FAVI Pixel](https://help.favionline.com/en/campaign-settings?hsLang=en#favi-extra-favi-pixel) - [Product data quality](https://help.favionline.com/en/campaign-settings?hsLang=en#product-data-quality) - [Discount codes](https://help.favionline.com/en/campaign-settings?hsLang=en#discount-codes) - [FAQs](https://help.favionline.com/en/faqs?hsLang=en#main-content) - [Displaying products](https://help.favionline.com/en/faqs?hsLang=en#displaying-products) - [Campaign settings](https://help.favionline.com/en/faqs?hsLang=en#campaign-settings) - [Termination or extension of cooperation](https://help.favionline.com/en/faqs?hsLang=en#termination-or-extension-of-cooperation) - [Others](https://help.favionline.com/en/faqs?hsLang=en#others) - [Contacts](https://help.favionline.com/en/contacts?hsLang=en#main-content) - [Contacts](https://help.favionline.com/en/contacts?hsLang=en#contacts) [![logo-3-ctverec-1](https://help.favionline.com/hs-fs/hubfs/logo-3-ctverec-1.png?width=100&height=100&name=logo-3-ctverec-1.png "logo-3-ctverec-1")](https://favionline.com/partners) Copyright © 2026, FAVI a.s.