FAVI Pixel

FAVI Pixel is an advanced tool for accurate campaign performance measurement, better optimization, and increased sales. The tool tracks the behavior of users who arrive from FAVI - from viewing products to creating an order. This data then helps optimize your campaigns and product positions on FAVI.

In your shop overview, you can monitor data measured both directly via FAVI Pixel and in combination with GA4 data. FAVI Pixel uses the Last Click Non-Direct attribution model (FAVI was the last traffic source before the conversion occurred), but also FAVI Touch (we include all data where FAVI appears anywhere within the customer’s conversion path).
At the same time, the data is quantified to include unmeasured visits (typically visitors who block or reject the cookie bar).

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• Why use FAVI Pixel?
• How does Pixel appear in the Partner Dashboard?
  • Statistics - FAVI Revenue (LND), FAVI Revenue (Touch), Quantification
  • Campaign Optimization
• Implementation
  • Basic implementation
  • Plugins: Shoptet | PrestaShop | WordPress | Shopify | Magento
• Frequently Asked Questions about FAVI Pixel

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Why use FAVI Pixel?

• More accurate data than GA4 - With more than 90% cookie consent, we ensure better conversion tracking, giving you a realistic overview of what truly performs.
• Immediate feedback – Conversion data appears in your shop overview almost instantly. No need to wait hours to see same-day results.
• Better product ranking – Your best-selling products gain higher visibility. Implementing Pixel also contributes to a higher shop score on FAVI, helping your products achieve better positions in the catalog.
• Easy implementation – You can set it up even without technical expertise.

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How does Pixel appear in the Partner Dashboard?

Statistics

You can find Pixel data directly in Statistics, where in addition to costs we list FAVI Revenue (LND) and FAVI Revenue (Touch). For both attribution types, you will see the number of quantified transactions, quantified revenue, and the COS indicator.

FAVI Revenue (LND)

This is based on data from FAVI Pixel and/or GA4. The data is collected using the Last Click Non-Direct attribution model (same as GA4), meaning we only attribute direct transactions where FAVI is the final source in the conversion path.

To deliver the most accurate data, we combine two sources*:

• FAVI Pixel – records transactions directly on your website
• Google Analytics 4 (GA4) – tracks traffic and conversions via your analytics setup

By combining both, we avoid double-counting and capture more transactions that might otherwise be missed.

*Applies only if Automatic Conversion Optimization (GA4) is enabled.

FAVI Revenue (Touch)

Here FAVI attributes all transactions in which FAVI appeared at any point during the customer journey - both direct and assisted transactions.
FAVI is credited for the order even if the customer visited FAVI while researching, but completed the purchase through another channel later.

This attribution method better captures FAVI’s real impact on product and shop selection. Many customers get inspiration on FAVI, compare offers, and return to buy via a different channel. Touch attribution measures this indirect yet significant influence as well.

With improved attribution, you gain a clearer overview of FAVI’s actual performance, enabling better bidding decisions and budgets aligned with real value.

Quantification

In both cases - FAVI (LND) and FAVI (Touch) - quantification is applied.
Sometimes GA4 or Pixel cannot track a transaction (e.g., due to missing cookie consent). Quantification adjusts for unmeasured visits to ensure real traffic is included, even if unseen by tracking systems.

How does quantification work?

1. We calculate the click conversion rate (total measured clicks ÷ total measured transactions).
2. This conversion rate is applied to unmeasured clicks. This quantifies the transactions and revenue generated by clicks that could not be measured due to missing cookie consent.
3. The result (measured + quantified transactions) are quantified transactions and revenue, providing a more accurate reflection of FAVI’s true performance. 

This ensures you don’t lose visibility of transactions that occurred but were not captured. We provide the most accurate and transparent overview of FAVI’s real contribution to your sales.

Quantification is applied only if there were more than 50 clicks per day. With fewer clicks, no quantification of transactions or revenue is performed.

Campaign Optimization

Within Campaign Optimization in your shop overview, you’ll find the FAVI Pixel tab, which includes not only basic statistics recorded via FAVI Touch but also a detailed list of the last 50 orders, including purchased products and prices without VAT.

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Implementation

We offer three basic options for implementing FAVI Pixel. Below you will find links to the implementation manuals for each method.

The tracking code needed for deploying FAVI Pixel can be found under the Partner events tracking tab. Alternatively, contact your Account Manager to obtain it and implement FAVI Pixel using one of the following methods:

• Google Tag Manager (GTM)
• Basic Implementation (C2S)
• Recommended Implementation (C2S + S2S)

Shoptet

A dedicated add-on is available for this platform. After installing the add-on, activate the applications you wish to use:

• FAVI Pixel – conversion tracking tool that helps optimize data and improve catalog positions
• FAVI Extra – enables collecting product and service reviews, improves catalog ranking, and builds customer trust – more information HERE

Then set the Tracking ID, Server-side token, and select your shop’s country.

PrestaShop

A dedicated plugin is available. The minimum supported version is PrestaShop 1.7 (1.6 is outdated and should be upgraded).

Installation:

1. Download the ZIP file
2. In the menu, go to "Modules and Services" or "Modules" → "Module Manager"
3. Click "Add New Module" or "Upload module"
4. Upload the previously downloaded ZIP file
5. If the module does not install automatically, click "Install" manually

Next, configure the plugin in PrestaShop: enter your Tracking ID, Server-side token, select your shop’s country, and click "Save."

WordPress

A special plugin is available with two installation methods.

NOTE: The plugin requires also WooCommerce plugin to be installed. If you don’t have it, install it using this link: https://wordpress.org/plugins/woocommerce/

Installation via Admin Interface

1. Download the ZIP file
2. Go to "Plugins" in the WordPress admin
3. Click "Add New Plugin" → "Upload Plugin"
4. Upload the ZIP file

5. Go to the plugin administration and activate the plugin you wish to use:

   • FAVI Pixel – conversion tracking tool that helps optimize data and improve catalog positions
   • FAVI Extra – enables collecting product and service reviews, improves catalog ranking, and builds customer trust – more information HERE

Installation via FTP

1. Download the ZIP file
2. Upload the unzipped plugin folder to wp-content/plugins/

3. Go to the plugin administration and activate  the plugin you wish to use:

   • FAVI Pixel – conversion tracking tool that helps optimize data and improve catalog positions
   • FAVI Extra – enables collecting product and service reviews, improves catalog ranking, and builds customer trust – more information HERE

After activation, you need to set the connection in the left admin panel under FAVI Extra and FAVI Pixel. That applies for both installation methods. Enter the Tracking ID, Server-side token, and country. Here you can enable or disable either plugin.

Shopify

To activate FAVI Pixel, download the plugin. Then activate the desired applications:

• FAVI Pixel – conversion tracking tool that helps optimize data and improve catalog positions
• FAVI Extra – enables collecting product and service reviews, improves catalog ranking, and builds customer trust – more information HERE

To use FAVI Pixel, enable the app via code in the admin panel: Sales Channels → Online Store → Themes → Customize. Then in the left panel open "App embeds" and enable "FAVI Pixel Tracking".

Magento

This installation is more complex and should ideally be handled by your system administrator.

1. Download the module
2. Extract the archive and upload contents to src/app/code/
3. Open your command line and go to the Magento root directory
4. Run the following commands:
   ‘php bin/magento module:enable Favi_Faviextra’
   ‘php bin/magento setup:upgrade’
   ‘php bin/magento setup:di:compile’
   ‘php bin/magento cache:flush’

After activation, configure the module under "Favi Extra and FAVI Pixel → Settings".
Enter the API key (Server-side token) and select your shop’s country. You can enable or disable the applications you wish to use:

• FAVI Pixel – conversion tracking tool that helps optimize data and improve catalog positions
• FAVI Extra – enables collecting product and service reviews, improves catalog ranking, and builds customer trust – more information HERE

Module features automatic order submission: orders completed in Magento are automatically sent to FAVI, including order details and customer information.
Another feature id order cancellation: orders canceled in Magento are also canceled in FAVI, synchronized through the FAVI API.

All interactions with the module occur automatically - no manual sync required. Status of FAVI Pixel submission can be found in the “FAVI” section within each order detail.

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Frequently Asked Questions about FAVI Pixel

Is this a paid service?

No, the service is and will remain free. Implementing it does not increase the cost per click.

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How is FAVI Pixel better than Google Analytics 4?

• More reliable data – Pixel ensures consistent results even if GA4 experiences outages

• Unique and trustworthy measurement – only unique orders are counted, avoiding duplicates

• Better performance insights – more accurate tracking makes FAVI’s contribution clearer

• Protection against fake traffic – strong bot protection and traffic filtering

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I already use FAVI Extra. Why should I also implement Pixel?

FAVI Extra is a review-collection service, a completely different product. FAVI Pixel is designed for accurate performance measurement, better optimization, and increased sales.

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Do I need FAVI Extra to use FAVI Pixel?

No, FAVI Extra is not required. However, we strongly recommend using both together.