Where can I find the performance of individual categories and products from FAVI?

If you have auto-optimization enabled, you can also find category performance data on your FAVI report under Statistics > Categories.

You can also easily find statistics for categories in your Google Analytics.  In the utm_campaign parameter, we send the product category. In Google Analytics on the Reports > Acquisition > Traffic acquisition > Session campaign, you can find the categories this way. Filter favi here and you will see the revenue brought in by category. 

Snímek obrazovky 2023-07-31 091913

To get data for each product, you need to do the following in your Google Analytics: Reports > Monetization > Ecommerce purchases (here you will see everything you have sold). Next, you will add a secondary dimension of session source/medium in this report. Then you click on the search box and enter favi there. This will show you only products sold through FAVI.