You can easily find category statistics in your Google Analytics because we submit a product category in utm_campaign. It is located in Google Analytics in Acquisition > Campaigns > All Campaigns report. Filter FAVI here to see revenue for each category. If you have automatic conversion optimization enabled, you can find performance data for each category in your FAVI shop dashboard under Statistics > Categories.
To get data for each product, you need to follow these steps in your Google Analytics: Conversions > Ecommerce > Product Performance (you’ll see everything you’ve sold here). Next, you add a secondary source / medium dimension in this report. Then click on the advanced search box to the right and type in the filter list, include source / medium contains favi / cpc and click Apply. This will only show the products sold via FAVI.