Thanks to the connection between FAVI and Google Analytics, you can see the number of conversions and COS in the administration. In order not to lose this information, you need to activate the link with GA4.
Basic Information
To continue displaying detailed campaign performance information on FAVI in your statistics, it is necessary to connect the administration with your GA4 data.
Currently, we are still retrieving data from Universal Analytics, but soon, migration to GA4 will take place. We recommend completing the integration as soon as possible.
We are currently working on the next steps and will soon inform you about the data we will display and how to evaluate your campaigns most easily.
Where to connect GA4 in the administration
To connect, access the administration of your store and go to the Campaign Optimization - Conversion Optimization (GA4) section. You will find the "Enable Automatic Conversion Optimization" button within that section. Click on it to establish the connection.
If you have any questions about discounts, please do not hesitate to contact your Account Manager or write to our email.
You can find more useful information on the FAVI help page.