1. FAVI help page
  2. Campaign settings
  3. Set up automatic conversion optimization

Set up automatic conversion optimization

What is it used for?

Use this feature to help FAVI optimize traffic to increase revenue. Based on your Google Analytics API connection to your store, FAVI can increase the position of well-sold products in the FAVI catalogue (i.e. well-sold products are given a higher ranking). On the other hand, the system decreases the position for products which sell less well.



How does optimization work?

Without additional cost-per-clicks, FAVI can gradually improve the traffic the eshop receives. However, optimization doesn’t affect your CPC bid. This is only managed by the campaign manager.

The fact that a product is being sold has a positive impact on the overall quality score of the product.



What is necessary for a good connection to Google Analytics?

  • Have a personalised tracking code set up in your e-shop that sends traffic and conversion information to your linked Google Analytics view,
  • Have an ecommerce module enabled in the connected profile. You can verify that it is enabled in Google Analytics under Admin> Ecommerce Settings and enable “ON”,
  • After submitting each order, you need a script in the page code that sends the order information (order amount, VAT, shipping, products in the order, number of products, etc.) to Google Analytics. How the code is sent depends on your e-shop system. However, this can only be specified on the client side through system administration – it cannot be specified on FAVI’s side. If you have a customized e-shop, we suggest consulting your webmaster. This page describes how the script displayed on the page should look after you submit your order to ensure the data is sent to Google Analytics. The IDs sent in the conversion code must match the IDs sent in the XML feed to FAVI.

A script might look like this:

ga(‘require’, ‘ecommerce’);
ga(‘ecommerce:addTransaction’, {
‘id’: ‘1234’, // Transaction ID. Required.
‘affiliation’: ‘Acme Clothing’, // Affiliation or store name.
‘revenue’: ‘11.99’, // Grand Total without VAT.
‘shipping’: ‘5’, // Shipping.
‘tax’: ‘1.29’ // Tax.
// Then for each product in order addthis:
ga(‘ecommerce:addItem’, {
‘id’: ‘1234’, // Transaction ID. Required.
‘name’: ‘Fluffy Pink Bunnies’, // Product name. Required.
‘sku’: ‘DD23444’, // SKU/code.
‘category’: ‘Party Toys’, // Category or variation.
‘price’: ‘11.99’, // Unit price.
‘quantity’: ‘1’ // Quantity.



Where to set up automatic conversion optimization?

Linking the FAVI system and your Google Analytics account can be done on the FAVI shop dashboard in the “Conversion Optimizer” tab.

After selecting this tab, select the appropriate profile and by the next day you will not only be able to view costs in your dashboard but also revenue generated from FAVI, and FAVI will be able to improve your traffic based on product sales.



What should I do if a FAVI error message pops up while trying to set optimization?

This can happen in several cases. If this is your first e-shop at FAVI, follow these steps:

  1. In your browser, please ensure you are logged in to the Google Analytics account that you wish to link to FAVI. Please ensure that you are logged out of all other Google accounts that you may have.
  2. Remove the permissions for the FAVI.com app in your Google Analytics account. To do this, please go to the following Google Account settings page: https://myaccount.google.com/security#connectedapps. Here, click on the “MANAGE THIRD-PARTY ACCESS” tab. If you see “FAVI – Conversion Optimizer” there, select it and press the REMOVE button.
  3. Next, return to the FAVI dashboard and select the “Conversion optimization” tab to reconnect to the Google Analytics account.

If this procedure does not work, it is possible for the link to be set up through your account manager. In order to do this, it will be necessary to provide us with access to your data. For information on how to do this, please consult the text below.



How to share data selection in Google Analytics for FAVI?

Access for user favi-analytics@favi.cz can be granted in your Google Analytics on the path:

Admin > User Management tab.

Here’s how to add a new user with permission to read and analyze data:


For optimization to function correctly, it is sufficient to connect / share the filtered profile on traffic from FAVI.