Do you have visitors, but lack in conversions? FAVI Pixel is the solution.
Are you investing in advertising and driving traffic to your online store, but conversions aren’t meeting your expectations? The problem might lie in inaccurate tracking. Google Analytics 4 (GA4) often underreports conversions and distorts data, making performance optimization more difficult.
That is exactly why we developed FAVI Pixel - an advanced tool for accurate campaign performance tracking and better optimization that will drive your sales up.
- Why FAVI Pixel?
- How does it work?
- What are the advantages of FAVI Touch attribution?
- How to implement FAVI Pixel?
- FAVI Pixel for Shoptet
Why FAVI Pixel?
- More accurate data compared to GA4 - Get a real overview of what actually works.
- Fast feedback - Data appears instantly in the dashboard.
- Better product ranking – Best-selling products get higher visibility.
- Easy implementation – You can set it up even without technical support.
How does it work?
FAVI Pixel tracks the behaviour of users who come from FAVI – from browsing products all the way to completing a purchase. This data then helps optimize your campaigns and product placements on FAVI.
In the partner section, you’ll also find specific data measured by FAVI Pixel and data measured by GA4. FAVI Pixel uses FAVI Touch attribution, which means orders are attributed to FAVI when it appears as a source in the customer’s conversion path. Additionally, the data is quantified to include untracked visits (typically from users who block or reject the cookie banner).
What are the advantages of FAVI Touch attribution (FT)?
FT takes FAVI's influence into account even during earlier visits in the customer journey
FAVI gets credit for an order even if the customer visited FAVI during the decision-making process but didn’t make a purchase right away. This helps capture FAVI’s true impact on the customer’s product or store choice.
FT shows FAVI’s real contribution within customer decision-making
Many customers browse FAVI for inspiration, compare offers, and only return to purchase via a different channel. Touch attribution helps measure this indirect but important influence of FAVI.
FT enables fairer campaign optimization based on more valuable data
Thanks to improved attribution, partners gain a more accurate view of FAVI’s actual performance. This allows for better bidding and investment decisions aligned with its real contribution.
How to implement FAVI Pixel?
FAVI Pixel for Shoptet
If your e-shop runs on the Shoptet platform and you have the FAVI Extra service (review collection) activated, you can simply check a box in the plugin to expand it with FAVI Pixel implementation.
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Do you have any questions or need help? Our team will be happy to assist you with the setup. Contact our specialist Lukáš at lukas.homola@favi.cz.