---
title: New in CPC Display – Expected Weighted CPC (06/2025)
description: "To give you a more accurate overview of the actual cost-per-click charged in each category, we are introducing a new metric: the Expected Weighted CPC."
---

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# New in CPC Display – Expected Weighted CPC (06/2025)

## To give you a more accurate overview of the actual cost-per-click charged in each category, we are introducing a new metric: the Expected Weighted CPC.

Instead of showing only the minimum CPC from the listing and detail pages, you will now see a weighted average of the minimum CPC across all placement types (e.g., listings, product detail pages, user profiles), based on the share of actual clicks over the last 7 days. This value better reflects the real price you will pay in a given category.

**The change will appear in the partner interface:**

- in the category price list as “Minimum weighted CPC”
- in the bidding settings as “Expected CPC”

This is not a change to the billing method – that remains the same. The new display is for informational purposes only and will help you plan your bidding and cost optimization more effectively.

 

If you have any questions, please do not hesitate to contact your account manager.

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