--- title: What UTM do we add to FAVI clicks? description: UTM parameters are used to track conversions and visits in Google Analytics from individual marketing sources. We automatically add them to each click from the product in the FAVI catalogue to your site. --- [Skip to content](https://help.favionline.com/en/what-utms-do-we-add-to-favi-click#main-content) - [English](https://help.favionline.com/en/what-utms-do-we-add-to-favi-click) - [Čeština](https://help.favionline.com/cs/jake-se-na-favi-pridavaji-utm) - [Hrvatski](https://help.favionline.com/hr/koji-utm-dodajemo-favi-klikovima) - [Italiano](https://help.favionline.com/it/quale-utm-aggiungiamo-ai-clic-favi) - [Magyar](https://help.favionline.com/hu/milyen-utm-eket-adunk-a-favi-s-klikkekhez) - [Polski](https://help.favionline.com/pl/jaki-utm-dodajemy-do-kliknięć-favi) - [Română](https://help.favionline.com/ro/what-utm-do-we-add-to-favi-clicks) - [Slovenščina](https://help.favionline.com/sl/katere-utm-parametre-dodamo-favi-klikom) - [Ελληνικά](https://help.favionline.com/el/τι-utm-προσθέτουμε-στα-κλικ-favi) - [Български](https://help.favionline.com/bg/какво-utm-добавяме-към-favi-кликовете) English Show submenu for translations [![FAVI logo white](https://help.favionline.com/hs-fs/hubfs/FAVI%20logo%20white.png?width=80&height=36&name=FAVI%20logo%20white.png)](https://help.favionline.com/en?hsLang=en) Open main navigation Close main navigation - - [English](https://help.favionline.com/en/what-utms-do-we-add-to-favi-click) - [Čeština](https://help.favionline.com/cs/jake-se-na-favi-pridavaji-utm) - [Hrvatski](https://help.favionline.com/hr/koji-utm-dodajemo-favi-klikovima) - [Italiano](https://help.favionline.com/it/quale-utm-aggiungiamo-ai-clic-favi) - [Magyar](https://help.favionline.com/hu/milyen-utm-eket-adunk-a-favi-s-klikkekhez) - [Polski](https://help.favionline.com/pl/jaki-utm-dodajemy-do-kliknięć-favi) - [Română](https://help.favionline.com/ro/what-utm-do-we-add-to-favi-clicks) - [Slovenščina](https://help.favionline.com/sl/katere-utm-parametre-dodamo-favi-klikom) - [Ελληνικά](https://help.favionline.com/el/τι-utm-προσθέτουμε-στα-κλικ-favi) - [Български](https://help.favionline.com/bg/какво-utm-добавяме-към-favi-кликовете) English Show submenu for translations - [Go to favionline.com](https://favionline.com/) [Go to favionline.com](https://favionline.com/) Welcome. How can we help you? - There are no suggestions because the search field is empty. 1. [FAVI help page](https://help.favionline.com/en?hsLang=en) 2. [FAQs](https://help.favionline.com/en/faqs?hsLang=en) 3. [Others](https://help.favionline.com/en/faqs?hsLang=en#others) # What UTM do we add to FAVI clicks? UTM parameters are used to track conversions and visits in Google Analytics from individual marketing sources. We automatically add them to each click from the product in the FAVI catalogue to your site. For example, an URL address that is spread by the FAVI UTM parameter looks like this: https://www.nameofyoureshop.sk/corner-sofa/?**utm\_source=favi.xy&utm\_medium=cpc&utm\_campaign=favi-sedacie-supravy&utm\_term=78a6b3bd-bfc7-4cb7-8c4e-178a417642b7** Within this URL, after the question mark, you can see various parameters: - **utm\_source** represents FAVI as the source of the visit, the domain of the given country is always added, i.e. favi.xy - **utm\_medium** identifies FAVI as a paid CPC source, - **utm\_campaign** specifies  the individual category of the clicked product, - **utm\_term** is used to specify the clicks within our system. Ideally, FAVI visits in your Google Analytics should belong to the** favi / cpc** source according to the appropriate category based on **utm\_campaign**. To verify that the UTM parameters are written correctly, you can try to click on one of your products from the loaded menu on FAVI and check the address line.  Defective record of visits can be caused by redirection settings. When the visit is not attributed directly to the source **favi / cpc** but instead to the source **favi / referral,** this causes problems, as the referral source includes visits gained via FAVI (the previous source was the FAVI catalog) but not targeted through UTM parameters. As a result, performance statistics (COS and direct sales / number of transactions) are not displayed accurately on the shop dashboard. Clicks from FAVI are automatically charged in the system and you can see them in your shop dashboard. However, the total number of clicks is not affected by the accuracy of the UTM, so the clicks for which the UTM is removed or perhaps inaccurate are still charged. - [News](https://help.favionline.com/en/news?hsLang=en) - [Collaboration](https://help.favionline.com/en/collaboration?hsLang=en#main-content) - [How FAVI works](https://help.favionline.com/en/collaboration?hsLang=en#how-favi-works) - [Shop requirements](https://help.favionline.com/en/collaboration?hsLang=en#shop-requirements) - [Registration forms](https://help.favionline.com/en/collaboration?hsLang=en#registration-forms) - [Pricing](https://help.favionline.com/en/collaboration?hsLang=en#pricing) - [Payment and billing](https://help.favionline.com/en/collaboration?hsLang=en#payment-and-billing) - [XML feed requirements](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#main-content) - [Basic information](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#basic-information) - [Meanings and requirements for individual elements](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#meanings-and-requirements-for-individual-elements) - [Examples of XML feed](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#examples-of-xml-feed) - [The most common mistakes](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#the-most-common-mistakes) - [FAVI XML feed plugin for WordPress](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#favi-xml-feed-plugin-for-wordpress) - [Campaign settings](https://help.favionline.com/en/campaign-settings?hsLang=en#main-content) - [Account settings](https://help.favionline.com/en/campaign-settings?hsLang=en#account-settings) - [Shop dashboard](https://help.favionline.com/en/campaign-settings?hsLang=en#shop-dashboard) - [Set up automatic conversion optimization](https://help.favionline.com/en/campaign-settings?hsLang=en#set-up-automatic-conversion-optimization) - [FAVI Extra & FAVI Pixel](https://help.favionline.com/en/campaign-settings?hsLang=en#favi-extra-favi-pixel) - [Product data quality](https://help.favionline.com/en/campaign-settings?hsLang=en#product-data-quality) - [Discount codes](https://help.favionline.com/en/campaign-settings?hsLang=en#discount-codes) - [FAQs](https://help.favionline.com/en/faqs?hsLang=en#main-content) - [Displaying products](https://help.favionline.com/en/faqs?hsLang=en#displaying-products) - [Campaign settings](https://help.favionline.com/en/faqs?hsLang=en#campaign-settings) - [Termination or extension of cooperation](https://help.favionline.com/en/faqs?hsLang=en#termination-or-extension-of-cooperation) - [Others](https://help.favionline.com/en/faqs?hsLang=en#others) - [Contacts](https://help.favionline.com/en/contacts?hsLang=en#main-content) - [Contacts](https://help.favionline.com/en/contacts?hsLang=en#contacts) [![logo-3-ctverec-1](https://help.favionline.com/hs-fs/hubfs/logo-3-ctverec-1.png?width=100&height=100&name=logo-3-ctverec-1.png "logo-3-ctverec-1")](https://favionline.com/partners) Copyright © 2026, FAVI a.s.