--- title: How high should the price be set? description: You should increase your CPC only gradually, ideally by a maximum of 20 – 30 % at a time. Once you’ve set a new bid, leave it for 2 – 3 weeks, periodically review your campaign performance impact, and --- [Skip to content](https://help.favionline.com/en/how-high-should-the-price-be-set#main-content) - [English](https://help.favionline.com/en/how-high-should-the-price-be-set) - [Čeština](https://help.favionline.com/cs/jak-vysokou-cenu-stanovit) - [Hrvatski](https://help.favionline.com/hr/koliko-visoku-cijenu-treba-postaviti) - [Italiano](https://help.favionline.com/it/come-viene-determinato-lordine-dei-prodotti-favi-2) - [Magyar](https://help.favionline.com/hu/milyen-magasra-állítsam-az-árat) - [Polski](https://help.favionline.com/pl/jak-wysoko-powinna-być-ustalona-cena) - [Română](https://help.favionline.com/ro/cât-de-mare-ar-trebui-să-fie-prețul-stabilit) - [Slovenščina](https://help.favionline.com/sl/kako-visoka-naj-bo-cena) - [Ελληνικά](https://help.favionline.com/el/πόσο-ψηλά-πρέπει-να-οριστεί-η-τιμή) - [Български](https://help.favionline.com/bg/колко-висока-трябва-да-бъде-цената) English Show submenu for translations [![FAVI logo white](https://help.favionline.com/hs-fs/hubfs/FAVI%20logo%20white.png?width=80&height=36&name=FAVI%20logo%20white.png)](https://help.favionline.com/en?hsLang=en) Open main navigation Close main navigation - - [English](https://help.favionline.com/en/how-high-should-the-price-be-set) - [Čeština](https://help.favionline.com/cs/jak-vysokou-cenu-stanovit) - [Hrvatski](https://help.favionline.com/hr/koliko-visoku-cijenu-treba-postaviti) - [Italiano](https://help.favionline.com/it/come-viene-determinato-lordine-dei-prodotti-favi-2) - [Magyar](https://help.favionline.com/hu/milyen-magasra-állítsam-az-árat) - [Polski](https://help.favionline.com/pl/jak-wysoko-powinna-być-ustalona-cena) - [Română](https://help.favionline.com/ro/cât-de-mare-ar-trebui-să-fie-prețul-stabilit) - [Slovenščina](https://help.favionline.com/sl/kako-visoka-naj-bo-cena) - [Ελληνικά](https://help.favionline.com/el/πόσο-ψηλά-πρέπει-να-οριστεί-η-τιμή) - [Български](https://help.favionline.com/bg/колко-висока-трябва-да-бъде-цената) English Show submenu for translations - [Go to favionline.com](https://favionline.com/) [Go to favionline.com](https://favionline.com/) Welcome. How can we help you? - There are no suggestions because the search field is empty. 1. [FAVI help page](https://help.favionline.com/en?hsLang=en) 2. [FAQs](https://help.favionline.com/en/faqs?hsLang=en) 3. [Campaign settings](https://help.favionline.com/en/faqs?hsLang=en#campaign-settings) # How high should the price be set? **You should increase your CPC only gradually, ideally by a maximum of 20 – 30 % at a time**. Once you’ve set a new bid, leave it for 2 – 3 weeks, periodically review your campaign performance impact, and if you’re happy with the results, continue raising your CPC bid. A more specific setting has more weight – if you increase the price per category and then set a different price for an individual product, the price set for that individual product is always used. With price bids for categories, you can also see recommended bids that should drive traffic and are an indication that you haven’t set your bid too high. However, **it is advised that you achieve the recommended prices only by gradual increase**, especially if the value is many times higher than the currently set or minimum price. We highly recommend going through the Bidding Decision Map. It will guide you in choosing the right strategy: [![](https://lh7-us.googleusercontent.com/docsz/AD_4nXdyitaQ7nOW5FJpM2fN6ERQmJVZ_lL_GLSisK7wjvkTxJg2KwuN5ndE9BnbBD_zBDxYD6vMstKq886XPN4VPa9qdLMbeTsJSwD48IE72DHL8cPI-CGPdj3NuyJ0lZytYyoTHRXVK-MqlArwTTaHGcs1KOIS?key=TPUIBnEkC263eNQECIgVeA)](https://hubs.ly/Q01lCW8J0) - [News](https://help.favionline.com/en/news?hsLang=en) - [Collaboration](https://help.favionline.com/en/collaboration?hsLang=en#main-content) - [How FAVI works](https://help.favionline.com/en/collaboration?hsLang=en#how-favi-works) - [Shop requirements](https://help.favionline.com/en/collaboration?hsLang=en#shop-requirements) - [Registration forms](https://help.favionline.com/en/collaboration?hsLang=en#registration-forms) - [Pricing](https://help.favionline.com/en/collaboration?hsLang=en#pricing) - [Payment and billing](https://help.favionline.com/en/collaboration?hsLang=en#payment-and-billing) - [XML feed requirements](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#main-content) - [Basic information](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#basic-information) - [Meanings and requirements for individual elements](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#meanings-and-requirements-for-individual-elements) - [Examples of XML feed](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#examples-of-xml-feed) - [The most common mistakes](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#the-most-common-mistakes) - [FAVI XML feed plugin for WordPress](https://help.favionline.com/en/xml-feed-requirements?hsLang=en#favi-xml-feed-plugin-for-wordpress) - [Campaign settings](https://help.favionline.com/en/campaign-settings?hsLang=en#main-content) - [Account settings](https://help.favionline.com/en/campaign-settings?hsLang=en#account-settings) - [Shop dashboard](https://help.favionline.com/en/campaign-settings?hsLang=en#shop-dashboard) - [Set up automatic conversion optimization](https://help.favionline.com/en/campaign-settings?hsLang=en#set-up-automatic-conversion-optimization) - [FAVI Extra & FAVI Pixel](https://help.favionline.com/en/campaign-settings?hsLang=en#favi-extra-favi-pixel) - [Product data quality](https://help.favionline.com/en/campaign-settings?hsLang=en#product-data-quality) - [Discount codes](https://help.favionline.com/en/campaign-settings?hsLang=en#discount-codes) - [FAQs](https://help.favionline.com/en/faqs?hsLang=en#main-content) - [Displaying products](https://help.favionline.com/en/faqs?hsLang=en#displaying-products) - [Campaign settings](https://help.favionline.com/en/faqs?hsLang=en#campaign-settings) - [Termination or extension of cooperation](https://help.favionline.com/en/faqs?hsLang=en#termination-or-extension-of-cooperation) - [Others](https://help.favionline.com/en/faqs?hsLang=en#others) - [Contacts](https://help.favionline.com/en/contacts?hsLang=en#main-content) - [Contacts](https://help.favionline.com/en/contacts?hsLang=en#contacts) [![logo-3-ctverec-1](https://help.favionline.com/hs-fs/hubfs/logo-3-ctverec-1.png?width=100&height=100&name=logo-3-ctverec-1.png "logo-3-ctverec-1")](https://favionline.com/partners) Copyright © 2026, FAVI a.s.